Nope, it's not a new personality in the pantheon of the World Wrestling Federation, it's from the World Wildlife Fund. Did you ever think you'd see an animated commercial from this organization touting the processing of wood products, and using a little animated tree as the brand? Well, it's happened, as this promotional cartoon went online about two weeks ago. Nicely produced through the Leo Burnett Agency of Sydney, Australia in association with LoveYourForests.org. Here's the Forum Topic and here's the video.