Posted by RZetlin on November 11, 1999 at 11:54:23:
In Reply to: HUUUUUHHHHHH?????????? posted by Bobnterry on November 11, 1999 at 09:23:34:
Just one question:
How much did WB pay Brad Bird to say this?
: FROM VARIETY by way of ANIMATION ARTISTS NEWSLETTER
: Brad Ball Defends Marketing of The Iron Giant
: As reported in Tuesday Animation Artist Newsletter (delivered via email), Warner Bros. Brad Ball is defending the studio's marketing of The Iron Giant.
: A Daily Variety article on toon marketing being a risky business
: brought about a surprising quote from Brad Ball, who is the president of domestic theatrical marketing for Warner Bros. Pictures. From the Daily Variety article, he claims that "the factors
: leading to the disappointing showing [of The Iron Giant] run much deeper than a perceived lack of marketing."
: Ball is quoted as saying, "One of the things that never gets reported, because we have a tendency not to share this, is the incredible amount of money and effort that was put behind this
: [The Iron Giant] and when most people zero in on the assumption that this studio didn't support it, the immediate conclusion from the outside is, 'they threw it away and didn't put
: any money behind it.' But this picture had a significant advertising budget."
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