Posted by Bobnterry on November 11, 1999 at 09:23:34:
FROM VARIETY by way of ANIMATION ARTISTS NEWSLETTER
Brad Ball Defends Marketing of The Iron Giant
As reported in Tuesday Animation Artist Newsletter (delivered via email), Warner Bros. Brad Ball is defending the studio's marketing of The Iron Giant.
A Daily Variety article on toon marketing being a risky business
brought about a surprising quote from Brad Ball, who is the president of domestic theatrical marketing for Warner Bros. Pictures. From the Daily Variety article, he claims that "the factors
leading to the disappointing showing [of The Iron Giant] run much deeper than a perceived lack of marketing."
Ball is quoted as saying, "One of the things that never gets reported, because we have a tendency not to share this, is the incredible amount of money and effort that was put behind this
[The Iron Giant] and when most people zero in on the assumption that this studio didn't support it, the immediate conclusion from the outside is, 'they threw it away and didn't put
any money behind it.' But this picture had a significant advertising budget."
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