Posted by Charles on August 16, 1999 at 02:13:24:
In Reply to: Re: Congratulations, LA Times!....AND DAILY NEWS!!! posted by BOSCO on August 16, 1999 at 00:15:17:
I read the article as well. Big cover story on the front page of the Business Section of the Sunday Los Angeles Daily News. The paper publicly called Warner's handling of the film's marketing a collosal blunder.
Gorsh. Those guys at Warner's just can't buy a friend. What better proof of the rampant idiocy plaguing our beloved industry than in the crime of "The Iron Giant", a film so good that many are acclaiming it as the best movie of the 1999 summer season.
Your suggestion about having Time/Warner's public investors getting to the bottom of it is a great idea. At the moment, the studio is undergoing a change of the corporate guard. Not that it would have made any difference as far as the movie's marketing is concerned, but it could help as far as sending a strong signal to their latest corporate chief who happens to be an attorney that can't draw and is probably intimidated by animation and probably doesn't understand that you really have to deliberately try NOT to make money in this genre of motion picture entertainment.
Wonder if that "cutting edge" Animation Magazine will ever get around to addressing this issue? ASIFA? The Union? The main stream Los Angeles media is identifying Hollywood's management as a major problem in cost overuns, mediocre product and creative timidity. Where's our media? Where's our voice?
IT IS HERE! IT IS US!
How many managers in the animation production and marketing infrastructre come from the artistic rank and file? Is anyone from production ever consulted in marketing matters? Why aren't qualified managers and administrators recruited from among the artists and production personnel? Why are animation artists systematically discriminated against in management, production and administrative matters? Why is this pool of first rate corporate losers, carpetbagging clowns and brownnosing frauds the only ones considered to head up a multi million dollar animated entertainment venture when they have no experience whatsover in the field of animation? Why is their growing priority to send more and more work to other countries in order to shore up their "bottom Line"? Why is this executive class even necessary when everything they do can easily be administered by people that artists can hire?
Is this the future we want? Is this the industry we want? Is this the environment that the next generation of animation talent will inherit?
THERE IS A GROWING PROBLEM IN THE ANIMATION INDUSTRY EVERYONE, AND IT IS NOT THE ARTISTS!!! IT IS TIME THAT THIS PROBLEM BE ADDRESSED IN A MANNER WHICH REFLECTS THE TRUE NATURE OF THE SITUATION!!!
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