CONGRATULATIONS TO WARNER BROS. FOR ONE OF THE MOST PATHETIC PROMOTIONAL CAMPAIGNS EVER!


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Posted by THE MAD ANIMATOR on August 10, 1999 at 10:52:36:

I was not going to post again but this time it's mighty important. Warner Bros. has effectively managed to give Iron Giant a black eye, by providing a less than Giant advertising campaign, thus insuring a mediocre opening weekend! I have not seen any commercials for this movie on network or local stations, absolutely NO promotional tie ins, no billboard or bus stop posters, no radio ads and zero merchandising. It is sad to say that there is almost no awareness that the movie is even out there! Is Warners deliberately trying to kill off its' animation division?

With my anger for the Warner publicity machine put aside, I want to congratulate Brad Bird and his terrific team of artists, who have finally brought to life a movie that not only is different, but really took me somewhere and left me in wide eyed awe. When was the last time a movie did that to you?


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