What's been going on


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Posted by Charles on June 25, 1999 at 22:29:42:

For the benefit of our friends, colleagues, brothers and sisters who are not in the Los Angeles area, I'd like to continue with an explanation of what's happening here in town.

The Los Angeles Times published a front page article on Thursday, June 24th entitled "Animators' Days of Drawing Big Salaries Are Over". It was a ridiculous piece of journalism that was so obviously biased and semi-informed that the writers of the article have immortalized themselves as dolts of the first order among any animation artist working locally.

The article blames the animation talent for the problem of high production costs because of inflated salaries and multi-year contracts. It goes on to say that it's because of the cost of animators that producers can't make enough profit from the blockbuster hits the artists churn out.

Even though the article openly admitted that "Tarzan" will be one of the biggest hits in Disney's history in spite of a $150,000,000 budget and even though they published the remarks of Warner exec Robert Daly who admitted the executive blunder with "Quest For Camelot", not once did the issue of executive incompetance, executive over-compensation or executive waste ever enter the discussion. It was purely pro-producer, anti-artist propaganda.

I'd be upset about this if it wasn't for the fact that it was so absurd. The days of business as usual for non-creative animation executives are numbered. The economics of modern animation production spell it out. The day is coming when their responsibilities will be so vastly reduced that they'll be hard pressed to find a meaningful place in the new system. It's already happening. That's what the L.A. Times article is really all about. Another sign of their slowly loosening grip followed by another tactic of suppression.

The momentum of change in animation gets greater every passing day. The future of entertainment is in animation and the future is here. Studios have no other choice. The market is too big, the demand too great, the product too good.

Animation executives are obsolete dinosaurs. Even the L.A. Times will one day wake up to that reality.




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