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Bent Image Lab's new Coke commercial

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Bent Image Lab's new Coke commercial

Postby Charles » Fri Mar 16, 2012 1:33 pm

We heard from Bent Image Lab in Portland, Oregon. They've just completed a project for Coca-Cola that was directed by Carlos Lascano.

They finished the spot in cinema stereoscopic 3D and used a very innovative, highly technical technique that has never been seen in Cinema Stereo 3D. They combined emotive live action eyes with stylized 3D CGI animated characters. The process was very difficult because we had to cast for each character to find the right eyes and then pre-plan all of the animation so the eyes could be matched to the angle in which the characters will be animated. Everything depended on the rotation and position of a character’s heads as they are animated throughout each shot. The real technical challenge was to be able to use the footage in 3D space and after viewing the viewing I'd say they did a great job with this feat.

The spot is called “The Spirit of Euro” and features the craziness of soccer fans during the Euro Cup.

Here's the commercial...

http://www.bentimagelab.com

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Re: Bent Image Lab's new Coke commercial

Postby Charles » Fri Mar 16, 2012 1:42 pm

Here's some still shots from the commercial...

BentImageLabCoke1.jpg


BentImageLabCoke2.jpg


BentImageLabCoke3.jpg


BentImageLabCoke4.jpg
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Re: Bent Image Lab's new Coke commercial

Postby Charles » Thu Mar 22, 2012 2:39 pm

There's also a making of blog for Lab's Euro Coke commercial...

http://www.bentimagelab.com/coke_blog/
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