Dr. Seuss' "The Lorax" coming March 2, 2012

[Charles]

The journey of a boy as he searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.

That's Hollywood's version.

The original Lorax is a story about an entrepreneur getting in over his head and winds up destroying the environment.

Here's the trailer for the upcoming film by Universal...

[hcjehg]

The film is created by the new Illumination Mac Guff in Paris. You may remember Mac Guff Ligne from "Despicable Me". Since then the company has been split in two, and animation part has been renamed Illumination Mac Guff. Mac Guff Ligne continues with other activities in VFX and Post (If I am correctly informed).

Here is an image of the Lorax:



Here is a trailer from a... slightly different... live action version (Dont watch if you are under 17!)



... and back to the Teaser Poster



And another image



HC

[hcjehg]

Have a look here at the trailer and the making of



The Making OF:
http://cosmos.bcst.yahoo.com/up/player/ ... l=27307775

This is made by the VERY capable guys in Illumination Mac Guff

HC

[Charles]

The Lorax had a great opening coming in at $70,217,070 according to www.BoxOfficeMojo.com.

...........


Weekend Report: Little 'Lorax' Is Box Office Giant

by Ray Subers
The Lorax

March 4, 2012

Combining a strong brand and an impressive marketing effort, The Lorax crushed even the wildest expectations with one of the best opening weekends ever for an animated movie.

Article