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China chases Japan on Animation

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China chases Japan on Animation

Postby Charles » Thu Oct 21, 2010 7:09 pm

Here's an interesting article about China seeing itself as a competitor in animation to Japan.

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China Chases Japan on Animation
THR Asia
Thomas J. Arnold
August 26, 2010

When it comes to animation, China wants to be the next Japan.

Long envious of its Asian neighbor's success with anime, China is nurturing homegrown cartoonists and animators and encouraging them to produce films of their own. With the blessing of the country's Ministry of Culture, provinces and municipalities are staging contests, festivals and conferences, all aimed at getting homegrown talent more exposure -- and some badly needed attention on the international stage.

The holy grail is theatrical, TV and especially home entertainment distribution contracts in the United States that played a key role in helping anime break out of its native Japan and become a true international phenomenon in the early 2000s.

Leading the charge is the city of Guiyang, capital of Guizhou province in southwest China. Since 2007, the city has been staging an annual Asian Youth Animation and Comics Contest, which this year attracted jurists, speakers, panelists and other participants from more than 26 countries and regions, including the United States.

Speaking during the festival's opening ceremonies, Gao Zheng, deputy director general for the Chinese Ministry of Culture's Department of Culture Industry, said the comic and animation industry is a key part of China's culture industry, which is "one of the most important elements for the prosperous development of social culture in the market economic environment."

Translation: cartoons are among China's great economic hopes for the future.

Click here to learn more.

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Thanks to The Entertainment Economy Institute for the lead to this story.

http://www.entertainmentecon.org
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