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» AnimationNation   » General Discussion   » Be creative within a box - Eisner

   
Author Topic: Be creative within a box - Eisner
Puneet Makhija
IE # 65
Member # 730

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This man was once the most written about on this board. He is in India speaking in a Leadership Summit. Thought people here might like to read what he had to say.

http://www.hindustantimes.com/news/specials/leadership2006/coverage_17110607.shtml#

http://www.hindustantimes.com/news/specials/leadership2006/coverage_18110607.shtml

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Graphiteman
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"Micro-management is the best half of effective management. ...."

Hmmmmm.

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knowledge
IE # 258
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"An amateur producer in Korea, armed with a video camera and a computer, can upload his movie on the net where it can be spotted in hours by a Hollywood producer and a cyber deal can follow"

Uh, more like the Hollywood producer rips off the idea and makes a blockbuster out of it.

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Charles
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Puneet, thanks a lot for posting this.

Let's take Eisner's micro-management mantra and apply it to his comments in this article.

...............

Speaking at the fourth HT Leadership Summit, Eisner said: "We are moving towards democratised entertainment."

...............

First off, he sounds several years behind the times. The Internet trends he identifies have been going strong for several years now. Even before the time he disbanded 2D animation at Disney. Even before he disbanded the 3D department in the form of the Secret Lab.

Here's a gem. Listen to this.

................

The entertainment honcho who has hit home runs in every job taken on hand, warned of the enormous pitfalls ahead too. "Infinite choice leads to enormous frustration. To make some sense of that madness, we will have to create human interfaces that can act as filters for viewers to access superior content without losing sleep over keeping trash at bay."

..........

In other words, according to Eisner, what the Internet needs is executives.

Here's something to remember, brothers and sisters. Read the following from the article regarding his background.

.............

Eisner never went to a business school or studied accounting, but he turned around ABC, Paramount Pictures and Walt Disney has a simple theory about the success of any business venture. "Be creative within a box – I have followed that theory since I was 22. The trick is to create a financial box around you by hiring the best financial minds and let your creativity take over inside the parameters of the box. If you come up with something outright insane, they will always be there to warn you that you are risking the company."

...................

He never went to business school. He never studied accounting. Yet he became the most powerful executive in all of entertainment. And he did it by hiring the best financial minds that the money from animation could buy.

Who thinks there's a special trick to being an executive in Hollywood? Well, there is. And now the world knows thanks to its greatest monkey.

You don't really have to know what you're doing. Just hire people that do.

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SquarejawHero
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Shame he didn't apply that ethos to creating movies and LISTENING to creatives. If there's one thing this ego needs, it's to recognise that building that box, although initially rewarding, hems you in. And that's exactly what he did with Disney - he hemmed the creatives into a formula and didn't reward the two breakouts - Emporers New Groove and Lilo and Stitch - much in the way of recognition at the time of their release... imo, of course.

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Bowendesign.com

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Puneet Makhija
IE # 65
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It was daybefore that I saw this familiar face in the Business section of my local newspaper(Hindustan Times) with a Mickey Mouse Ears hat, and instantly it struck me how his face resembles a monkey's. The great man was in my neighbourhood. The press in India is ill informed in matters of animation, so are these journalists should be forgiven their ignorance. After all how long back did LA times report on how stretch and squash was a new Sony Animation technique.

Here's the profile of The Lion King of Hollywood.
Funny, a hand drawn characters name attributed to a man who tried to kill the medium.

http://www.hindustantimes.com/news/specials/leadership2006/ht_131106.shtml

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Charles
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"We are moving towards democratized entertainment."

That's the new slogan at Eisnerville. Here's the translation from the Eisnerese language.

"We are moving towards a condition within entertainment where executives such as myself will be completely obsolete, and there will be nothing for us to do but speak at summits in distant countries in an attempt to stay viable while we watch creative people become successful without our control."

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knowledge
IE # 258
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“You can’t succeed, unless you’ve got failure, especially creatively”

Oh brother.

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EustaceScrubb
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And then there's this one :

http://www.indiantelevision.com/headlines/y2k6/nov/nov213.htm

quote:
Eisner also pointed out that using the benefits of micro management, Disney achieved success. "We never lost a dime on a single movie, thanks to the financial box. Creativity can flourish within financial limits. It really works," said Eisner.

"We never lost a dime on a single movie"

Wow.

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OFFBEAT
IE # 39
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Keep Eisner off the internet!!!
http://www.youtube.com/watch?v=8VrCCpaEoxI

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"Get Rich, or Die Drawing!"

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knowledge
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Thanks for burning my eyes out with that clip offbeat! Actually, it was interesting to finally see that peterpan dude in action - not! Ha!

Man, that lady really reminds me of an animator, but I can't place her name.

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OFFBEAT
IE # 39
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You mean Leslie Hall??
http://www.lesliehall.com

Check out her gem sweater collection... stunning!

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"Get Rich, or Die Drawing!"

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OFFBEAT
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BTW.. the Eisner article made my head explode.

quote:
You quit Disney in 2005 in controversial circumstances, but you continue to be their biggest and boldest ambassador. Have you forgiven and forgotten?

Disney as a company that was so big and successful, that we weren't discriminating enough. I think, around 2004-05, we were caught in 'Enron–corporate governance-executive salaries-political campaign' kind of a situation and what happened at Disney was a clear fall out of that sentiment. Many politicians made their presence felt by getting audibly associated with what they made out to be a great political campaign. We obviously have come out of their scrutiny 'squeaky clean' but those were bad times.

[Gary]

Maybe this is just my opinion from the sidelines... but from my view it looked like he took as much money as he could from that company and ran. Ran it into the ground practically.

All I have to say is thank God for the 'Save Disney' project. [Smile]

What is it these executives bring to the table that make them so deservant of double the lions share??

I had heard that last year alone, Spongebob earned over a billion dollars for Nickelodeon.. and the person who created the show got $8 million. How does the rest of the $992 million get distributed???

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q
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How does the rest of the $992 million get distributed???

Oh!
I did some Water animation for them..
that adds up to about $1.000.oo
and hope that helps your tally.....

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"Thank you. And bring it on."

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Charles
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Thinking inside the box means cheapquels.

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